Geneu
And the weirdest thing he's ever put on his face?
" I don't think I should answer that."
<<LOL. And Nick was definitely NOT talking about GeneU. >>
" I don't think I should answer that."
<<LOL. And Nick was definitely NOT talking about GeneU. >>
![Picture](/uploads/3/0/2/0/30209853/6295279.png?358)
Nick is the Creative Director of GeneU (pronounced gene you), founded by Dr Christofer Toumazou - a professor at Imperial College London. Their collaboration originated by a chance meeting on a private jet to Venice to celebrate the 50th birthday of their mutual friend, Sheikh Walid.
The conversation of DNA and technology came around to the topic of the beauty industry and the Prof was thinking of leasing the technology to them so as to develop personalised skincare regimes. However, Nick encouraged him to start his own business, birthing GeneU (www.geneu.com).
Nick said: "I came up with the name for the brand, and helped form the identity of the company. It was exciting for me – something I’d always wanted to do. I love science and technology but also the arts, fashion and design."
Late September 2014, journalists and bloggers were welcomed to the new flagship GeneU store on New Bond Street.
The conversation of DNA and technology came around to the topic of the beauty industry and the Prof was thinking of leasing the technology to them so as to develop personalised skincare regimes. However, Nick encouraged him to start his own business, birthing GeneU (www.geneu.com).
Nick said: "I came up with the name for the brand, and helped form the identity of the company. It was exciting for me – something I’d always wanted to do. I love science and technology but also the arts, fashion and design."
Late September 2014, journalists and bloggers were welcomed to the new flagship GeneU store on New Bond Street.
Nick recruited his old friend Antony Price to design the uniforms adorned by the staff - beautiful PhD scientists - that fitted perfectly with the futuristic theme of the shop.
Inspired by Prof Toumazou's microchips, Nick also designed the graphic coloured prints that adorn one wall of the shop, as seen below.
Inspired by Prof Toumazou's microchips, Nick also designed the graphic coloured prints that adorn one wall of the shop, as seen below.
"I did everything from the adverts, photography, design, branding and in-store design. I was also very involved with the packaging." said Nick.
The packaging (with Toly) won the 2014 Luxury Packaging Awards from a short list of 7 other contenders under the Cosmetics and Personal Care Category. The Prof was also awarded the European Inventor Award 2014 in the Research category, for his rapid USB-based DNA testing device.
References
The packaging (with Toly) won the 2014 Luxury Packaging Awards from a short list of 7 other contenders under the Cosmetics and Personal Care Category. The Prof was also awarded the European Inventor Award 2014 in the Research category, for his rapid USB-based DNA testing device.
References
Personally I like Nick's microchip colourfield.
You can see a sample of them, if like me, you can't buy an airticket
and stroll into the New Bond Street Store. :P
They were a wonderful discovery and perfect to use, such as this webpage background you're reading.
You can see a sample of them, if like me, you can't buy an airticket
and stroll into the New Bond Street Store. :P
They were a wonderful discovery and perfect to use, such as this webpage background you're reading.
Background photo:
Microchip Colourfield (The cochlear (artificial ear) chip)
by Nick Rhodes
Microchip Colourfield (The cochlear (artificial ear) chip)
by Nick Rhodes