Mobile Entertainment Conference at Mobile World Congress:
Keynote session with Nick Rhodes
Mobile World Congress 2010|17 February 2010
Keynote session with Nick Rhodes
Mobile World Congress 2010|17 February 2010
Excerpts from Press Release. PR Newswire, 17 Dec 2009
At the official Congress Party & Awards Celebration at the National Palace in Barcelona [on 16 Feb 2010]....will also be hosted by Stephen Fry and will culminate with a headline performance by Duran Duran. Duran Duran are currently finalising their 13th studio album, produced by Mark Ronson, for release in early 2010. ...The band's keyboard player and founding member, Nick Rhodes, will also be interviewed as part of the Mobile Entertainment keynote session in the conference programme at the Mobile World Congress on Wednesday 17 February 2010. |
Watch the Video of Nick's session! :)
Source Link. GimmeAWristband.
“I think there are many great applications for market research from both mobile and online, even down to such simple concepts as finding out which songs the audience would like to hear in a live show. We do look at data, but we combine that with our instinct to find the right combination.”
“We are currently in discussions with several phone companies about what type of experience we can provide for our audience when we release the new album later this year. We are always looking for interesting and innovative opportunities and there’s undoubtedly some exciting technology out there to both deliver music and engage our fans.”
“We actually have a massive war-chest of unused content available that we are re-purposing for the mobile arena. We see this as a great opportunity for all artists as it develops month by month.”
“On the next album we will be using mobile to an even greater extent, both for delivery and as a way to connect with our fans and further build community.”
“We’ve always looked at technology from the beginning [of our career], whether it was TV, radio or the internet more recently,” he said. “Mobile phones, artists haven’t engaged that much yet. We’ve all had a flirtation with ring tones. We’ve done downloading of tracks and video clips. Possibly, some surveys and polling. But we’ve not got into the integrated 3G system and using the technology to its best yet. For the first time artists are now saying the mobile audience is so much bigger than the online audience. More people have phones than computers in the world.”
“I think the opportunities now are pretty extraordinary with mobile phones,” said Rhodes. “We have the content, but we’re also very interested to see how we can use things in ways that they haven’t been used yet. Sometimes people will look at a technology and ask what use it is. As an artist, we can see, perhaps, how it might be used at a live show where people could tag something and appear on another screen…”
“It’s a brave new world out there. You try things. It’s trial and error. You see what works. Everyone always wants to put something out, say it’s perfect and have it work. As with every new product, sometimes it hits the spot and sometimes, not always for the right reasons, it doesn’t. Don’t be afraid to try something new, get out there and see what people think. They let you know soon enough.”
“A lot of people have seen the opportunity and think you have to churn things around more. For people on a creative roll who want to put stuff out and if the audience wants that, it’s giving you a myriad of different options. What I like is the idea that everything is instant. We used to have to put a record out, stick posters up and hope someone walked past them at a certain time. Now you can push a button and it’s all over the phone networks. People can have it and decide very quickly. It works well for artists because we are communicators.”
“On tour it takes 18 months to get around the world. It’s a lot of fun, but exhausting too. It’s hugely appealing that we can proliferate our music out there quickly [using digital media], including to places like India and China where we’ve never played.”
“I think there are many great applications for market research from both mobile and online, even down to such simple concepts as finding out which songs the audience would like to hear in a live show. We do look at data, but we combine that with our instinct to find the right combination.”
“We are currently in discussions with several phone companies about what type of experience we can provide for our audience when we release the new album later this year. We are always looking for interesting and innovative opportunities and there’s undoubtedly some exciting technology out there to both deliver music and engage our fans.”
“We actually have a massive war-chest of unused content available that we are re-purposing for the mobile arena. We see this as a great opportunity for all artists as it develops month by month.”
“On the next album we will be using mobile to an even greater extent, both for delivery and as a way to connect with our fans and further build community.”
“We’ve always looked at technology from the beginning [of our career], whether it was TV, radio or the internet more recently,” he said. “Mobile phones, artists haven’t engaged that much yet. We’ve all had a flirtation with ring tones. We’ve done downloading of tracks and video clips. Possibly, some surveys and polling. But we’ve not got into the integrated 3G system and using the technology to its best yet. For the first time artists are now saying the mobile audience is so much bigger than the online audience. More people have phones than computers in the world.”
“I think the opportunities now are pretty extraordinary with mobile phones,” said Rhodes. “We have the content, but we’re also very interested to see how we can use things in ways that they haven’t been used yet. Sometimes people will look at a technology and ask what use it is. As an artist, we can see, perhaps, how it might be used at a live show where people could tag something and appear on another screen…”
“It’s a brave new world out there. You try things. It’s trial and error. You see what works. Everyone always wants to put something out, say it’s perfect and have it work. As with every new product, sometimes it hits the spot and sometimes, not always for the right reasons, it doesn’t. Don’t be afraid to try something new, get out there and see what people think. They let you know soon enough.”
“A lot of people have seen the opportunity and think you have to churn things around more. For people on a creative roll who want to put stuff out and if the audience wants that, it’s giving you a myriad of different options. What I like is the idea that everything is instant. We used to have to put a record out, stick posters up and hope someone walked past them at a certain time. Now you can push a button and it’s all over the phone networks. People can have it and decide very quickly. It works well for artists because we are communicators.”
“On tour it takes 18 months to get around the world. It’s a lot of fun, but exhausting too. It’s hugely appealing that we can proliferate our music out there quickly [using digital media], including to places like India and China where we’ve never played.”
Source Link
UK Technology LIVE was treated to an audience with Duran Duran member Nick Rhodes at a keynote speech at Mobile World Congress in Barcelona this week, with the founding member of one of Britain’s best-loved pop groups carving out something of a name for himself in recent times as a very knowledgeable, hugely articulate and cannily clued-up mobile entertainment guru.
In a wide-ranging chat with head of the Mobile Entertainment Forum, Ralph Simon, it soon became clear that Rhodes has given a lot of thought to the opportunities opening up to artists, musicians and creatives wanting to share (and, most excitingly, to be able to create) their work with the biggest audiences possible via mobile devices and new distribution platforms.
Simon asked Rhodes more about the latest fans for his new album, which he is currently producing with feted producer Mark Ronson and, specifically, how mobile factors into the plans for the project.
“Well artists always work with all sorts of new technology – right from the very beginning with radio, TV and more recently internet – but they haven’t yet properly engaged that much with mobile phones, I think,” said Rhodes.
“I mean, we’ve all had flirtations with ringtones and we’ve done downloading of tracks and video clips but we haven’t really yet got into the integrated 3G systems and learning how to use that technology to its best potential. What is starting to happen now is that artists are starting to realise that the mobile audience is bigger than the online audience worldwide – more people have phones now than have computers.”
So how is Rhodes using mobile social media and mobile social networking to tap into his audience and to find new audiences?
“Well we are starting to look at it properly this time. Obviously we have all the things we need to have online – the MySpace, the Facebook, Twitter and the growing number of things in that space – which is already a lot to actually service with new content. But all of this really does focus your attention on the fact that mobile phones are now the greatest conduit into massive audiences worldwide.”
Rhodes has been particularly interested in developing augmented reality mobile applications in order to engage his audience in a much deeper way than he has previously been able to.
“We look at mobile as a box of tools – and with mobile now there is just a lot more that you can do than you were ever able to do before. So when we have content we are looking at new ways to distribute it, but also always looking at new ways to break it up, to make interactive elements and augmented reality was actually first used in our live show back in 1997.”
When Duran Duran first broke in the UK back in the early 1980s they were pioneers of the music video format. Nowadays one of the things that Rhodes finds fascinating is the fact that mobile, “gives the audience the opportunity to create their own clips, or to do remixes for your music and those kinds of things that mobile technology now makes available.
“The opportunities now are pretty extraordinary with phones and we are looking to work with difference mobile operators on very specific projects. And we are always looking to push the technology forward a little bit more, too.”
Rhodes had close links with Andy Warhol before he died and he has always been a very visual artist, in addition to a pop musician. So are there any new mobile entertainment forms that he is working with in the visual arena?
“Absolutely. Again, there are load of new opportunities opening up and we have always worked with the best people in graphic design, in mixed media – and collaborating for specific project on mobile is a key part of what we are doing right now.”
Overall, Rhodes is very sanguine about the opportunities opening up for artists on mobile. “It is a brave new world out there… you try things and, as with any new product, sometimes it hits the spot and other times… well, you are not always going to write music that does. People let you know soon enough!”
The real key for the Duran Duran founder – and great advice to anybody working in any area of mobile entertainment – is to always strive to “retain the quality” even as we are moving into a world where “we have to churn things around more.”
UK Technology LIVE was treated to an audience with Duran Duran member Nick Rhodes at a keynote speech at Mobile World Congress in Barcelona this week, with the founding member of one of Britain’s best-loved pop groups carving out something of a name for himself in recent times as a very knowledgeable, hugely articulate and cannily clued-up mobile entertainment guru.
In a wide-ranging chat with head of the Mobile Entertainment Forum, Ralph Simon, it soon became clear that Rhodes has given a lot of thought to the opportunities opening up to artists, musicians and creatives wanting to share (and, most excitingly, to be able to create) their work with the biggest audiences possible via mobile devices and new distribution platforms.
Simon asked Rhodes more about the latest fans for his new album, which he is currently producing with feted producer Mark Ronson and, specifically, how mobile factors into the plans for the project.
“Well artists always work with all sorts of new technology – right from the very beginning with radio, TV and more recently internet – but they haven’t yet properly engaged that much with mobile phones, I think,” said Rhodes.
“I mean, we’ve all had flirtations with ringtones and we’ve done downloading of tracks and video clips but we haven’t really yet got into the integrated 3G systems and learning how to use that technology to its best potential. What is starting to happen now is that artists are starting to realise that the mobile audience is bigger than the online audience worldwide – more people have phones now than have computers.”
So how is Rhodes using mobile social media and mobile social networking to tap into his audience and to find new audiences?
“Well we are starting to look at it properly this time. Obviously we have all the things we need to have online – the MySpace, the Facebook, Twitter and the growing number of things in that space – which is already a lot to actually service with new content. But all of this really does focus your attention on the fact that mobile phones are now the greatest conduit into massive audiences worldwide.”
Rhodes has been particularly interested in developing augmented reality mobile applications in order to engage his audience in a much deeper way than he has previously been able to.
“We look at mobile as a box of tools – and with mobile now there is just a lot more that you can do than you were ever able to do before. So when we have content we are looking at new ways to distribute it, but also always looking at new ways to break it up, to make interactive elements and augmented reality was actually first used in our live show back in 1997.”
When Duran Duran first broke in the UK back in the early 1980s they were pioneers of the music video format. Nowadays one of the things that Rhodes finds fascinating is the fact that mobile, “gives the audience the opportunity to create their own clips, or to do remixes for your music and those kinds of things that mobile technology now makes available.
“The opportunities now are pretty extraordinary with phones and we are looking to work with difference mobile operators on very specific projects. And we are always looking to push the technology forward a little bit more, too.”
Rhodes had close links with Andy Warhol before he died and he has always been a very visual artist, in addition to a pop musician. So are there any new mobile entertainment forms that he is working with in the visual arena?
“Absolutely. Again, there are load of new opportunities opening up and we have always worked with the best people in graphic design, in mixed media – and collaborating for specific project on mobile is a key part of what we are doing right now.”
Overall, Rhodes is very sanguine about the opportunities opening up for artists on mobile. “It is a brave new world out there… you try things and, as with any new product, sometimes it hits the spot and other times… well, you are not always going to write music that does. People let you know soon enough!”
The real key for the Duran Duran founder – and great advice to anybody working in any area of mobile entertainment – is to always strive to “retain the quality” even as we are moving into a world where “we have to churn things around more.”
Source Link. Duranasty.
Nick Rhodes also made an appearance at this morning's Mobile Entertainment & Lifestyle Session - 'The Future of Media on Mobile'. Show Daily magazine caught up with him to pose a variety of questions, some of which were contributed via social networks.
A scan of the article is below. < Thanks to Duranasty!>
A scan of the article is below. < Thanks to Duranasty!>